The brain is often hijacked by a variety of substances that invoke the pleasure response.
Peak Brain Centers uses neurofeedback therapy to retrain and rewire the brain for those suffering from substance abuse and addictions.
Addictions are recognized as chronic illnesses and diseases that alter the structure and function of the brain. Addicts often feel the urge to repeatedly use substances or engage in behaviors that have harmful effects on their well-being and those around them. However, neurofeedback therapy from Peak Brain Centers can help clients of any age with their addictions, which often provides relief and comfort when it’s most needed.
How Addictions Work
Regardless of what causes the gratification, the brain registers pleasure in the same way every time. For addicts, that pleasure response is released when using drugs, alcohol, or engaging in dangerous and risky behavior. The brain’s response is to release the neurotransmitter dopamine, essentially giving the addict a rush of relief or thrill.
When this transmission repeats, these behaviors create a shortcut to the brain’s reward system, flooding the entire brain with two to 10 times more dopamine than other natural rewards. The memories of gratification are stored, and the mind starts to crave that rush of dopamine consistently.
How Addictions Work
Regardless of what causes the gratification, the brain registers pleasure in the same way every time. For addicts, that pleasure response is released when using drugs, alcohol, or engaging in dangerous and risky behavior. The brain’s response is to release the neurotransmitter dopamine, essentially giving the addict a rush of relief or thrill.
When this transmission repeats, these behaviors create a shortcut to the brain’s reward system, flooding the entire brain with two to 10 times more dopamine than other natural rewards. The memories of gratification are stored, and the mind starts to crave that rush of dopamine consistently.
With neurofeedback therapy, you can retrain your brain, harness its power, and take back control over your pleasure response. Peak Brain Centers uses this drug-free, brain exercising approach to help you live a cleaner, healthier life!





